Liam McCormack isn’t your average high school senior. While most of his peers are focused on prom plans and college applications, Liam is building a brand: one colorful sticker at a time. As the founder of The Sticker Spectrum, a small business born from a love of design and self-expression, he has turned a hobby into a thriving entrepreneurial venture while also spreading awareness about autism and the community surrounding it. From an idea in 2020 to 2025, they have been shipping orders all over, his journey shows that creativity, drive, and a little bit of vinyl can go a long way.

The McCormack family launched The Sticker Spectrum on April 2, 2020 — a date intentionally chosen to coincide with World Autism Awareness Day. It started as his mom, Jodi McCormack’s, creative suggestion, and it has since evolved into a collaborative family-run business, with L. McCormack being head sticker designer. “I was on board the second my mom brought it up,” L. McCormack said, “Once I started designing stickers, we saw the potential, and the rest is history.” From designing intricate, hand-drawn stickers to brainstorming themed collections around holidays, pop culture, and food, L. McCormack brings a whimsical, thoughtful style to each piece.

Supported by his mom and his 23-year-old sister, Emily McCormack, who both handle marketing, production logistics, and lettering, The Sticker Spectrum has grown from homemade matte stickers to professionally printed vinyl collections, all curated and created in-house. E. McCormack runs the Instagram and Facebook pages, as well as maintaining the website, while their mom oversees order fulfillment, customer service, and writes blog updates. “I can’t draw, so we would be nothing without Liam,” J. McCormack said. “And Emily is quicker, faster, and smarter than I am with social media!” It is a team effort–not one family member could do it alone, but together, their brand has grown into an impactful story. 

For example, J. McCormack decided to honor the month of April this year, for both the 5th anniversary of The Sticker Spectrum and Autism Awareness Month. For each day of April, she would post a short blog post about L. McCormack, and things that have happened in the past and present of his life. From talking about his love of Minecraft on day 4, to his induction into the International Thespian Society on day 15, 

However, J. McCormack also loves to touch upon topics important not only to her son, but to ASD as a whole, such as learning, accepting and moving forward. “I stopped comparing Liam to other kids many, many years ago,” she said in blog post day 8. “I quickly realized that he was capable of so much…but often at his own pace. It was also obvious that Liam is more of a visual learner, so showing him how to complete a task is often more effective than just telling him.” The Sticker Spectrum has been a way for J. McCormack to share her son’s story, and a way to embrace all things about him.

L. McCormack’s creativity and dedication haven’t gone unnoticed by those around him, especially his teachers. Courtney Reinfried, who first met him while working on his freshman year musical SpongeBob: The Musical, remembers the moment she discovered The Sticker Spectrum. “His family made fun goody bags for the kids’ performance, and they included stickers Liam had designed,” she recalls. Reinfried says balancing high school life with a business is no small feat. “I give Liam a lot of credit. It speaks highly of his organizational skills, which I’ve seen firsthand.” 

Reinfried also credits the McCormack family’s strong bond and shared creativity for making it all work at the same time. “When work doesn’t feel like work because you enjoy it, the whole process becomes easier,” she adds. But what really sets Liam’s designs apart, in her eyes, is the personal touch. “He puts so much of himself into every sticker. The time and care he takes in the design makes them more personal and meaningful.”

L. McCormack’s hard work is noticed by his teachers, but also by so many supportive friends that admire his business. Senior Alexander Woods, a friend of L. McCormack, has seen up close the dedication it takes to run The Sticker Spectrum. “Liam already does so much,” he says, “I don’t think I could handle everything he does on top of school.” Not only does Woods admire L. McCormack’s success, but he admires the kindness and support of his family. “They’re kind to everyone, and they’ve really helped give Liam the support he needs to pull this off.”  L. McCormack’s sticker business has influenced the adults in his life, but also his friends who support and commend his achievement.

As L. McCormack prepares to graduate high school, The Sticker Spectrum stands as more than just a high schooler’s business; it’s a reflection of imagination, determination, and the power of family support. What began as a small idea at the kitchen table has grown into a meaningful brand with a loyal following, a strong sense of purpose, and a personal touch that can’t be replicated. 

Below is a small image gallery of some of L. McCormack’s work, courtesy of The Sticker Spectrum